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Photo by Pars Sahin on Unsplash

Hypothesis Testing Applied to A/B Testing

1. Hypotheses

2. Statistical Testing

StatTest

2.1 Quick overview of different tests

Z-test

Pearson’s Correlation

Spearman’s Rank Correlation

Wilcoxon

T-test

One Sample T-test

Paired T-test (or Dependent T-test)

Independent T-test (compares means of two groups)

Mann-Whitney U

ANalysis Of VAriance

Chi-square test

3. Interpreting the Test Results

4. Posthoc Tests

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Photo by Valery Sysoev on Unsplash

Tukey

Bonferroni

Newman-Keuls

Scheffé

Data Scientist

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